A responsible and effective approach to
unsecured consumer finance

ADF is a rapidly growing participant in a large and expanding market for loans to less-than-prime borrowers for whom we provide a superior product. ADF uses a proprietary methodology and advanced data science to make a more accurate assessment of a borrower’s true creditworthiness. ADF’s inaugural brand, Personify Financial, extends credit at responsible, risk-appropriate rates with a product that is fair, transparent, and easy to understand.

  • Sophisticated Credit Modeling
  • Optimal Loan Origination
  • Scalable Technology


  • Data Science
  • Marketing
  • Product Management
  • Process Management
  • Servicing & Operations
  • Technology - Product Engineering
  • Software Testing & Automation
  • Technical Operations
  • IT & Infrastructure
  • Business Intelligence
  • Accounts & Finance
  • Human Resources & Facilities
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