Applied Data Finance combines four unique strengths to deliver a breakthrough in
credit data analysis for 65 million people. Our mission, our proven analytical edge,
our talent, and our technology.
Our Mission: Giving the underserved the credit they deserve
It’s our reason for being.
US banks have basically said “no” to 65 million Americans. Banks say it’s too risky to lend to these non-prime
customers. As a result, over a third of these people use payday loans.
The problem isn’t risky customers. It’s the limited data and old-fashioned methods banks use to determine risk.
We’ve invented a new way to enable deserving people to borrow the money they need at a reasonable rate.
We’re confident we can soon loan $1 billion and more through personifyfinancial.com. As the name suggests,
we offer “Loans with a human face.”